Demand Score
Should you build for this job? Every number below is a count of something we collected.
People in this job already buy software for it. 22 well used tools already serve it, so the shelf is crowded.
Three components, each capped. How we compute this.
| Component | Score |
|---|---|
| People here already buy software | 35 / 35 |
| Room left on the shelf | 11 / 35 |
| How easy the buyer is to find | 19 / 30 |
From Capterra, filtered to products specific to this category rather than general business software.
| Tool | Rating | Reviews |
|---|---|---|
| Constant Contact | 4.3 | 2,939 |
| Semrush | 4.6 | 2,324 |
| Omnisend | 4.7 | 836 |
| Marketo Engage | 4.3 | 711 |
| Salesforce Marketing Cloud | 4.2 | 530 |
| Salesforce Starter | 4.4 | 224 |
| ShortStack | 4.4 | 156 |
| Channable | 4.6 | 96 |
| Customer.io | 4.7 | 87 |
| Ricochet360 | 4.8 | 82 |
| Hibu | 4 | 82 |
| CleverTap | 4.4 | 59 |
| Pinpointe | 4.7 | 55 |
| emfluence Marketing Platform | 4.7 | 51 |
Taken from 54 records: what employers hiring for this job ask for, ranked by how often they ask. This is the buyer describing the work in their own words, not us describing it.
| Employers ask for | Postings |
|---|---|
| Cross-functional communication | 18 |
| Managing projects | 12 |
| Cross-functional collaboration | 12 |
| Marketing strategy development | 11 |
| Stakeholder relationship building | 9 |
| Marketing campaign leadership | 9 |
| Project stakeholder communication | 9 |
| Stakeholder management | 9 |
| Marketing operations | 8 |
| Marketing | 8 |
| Cross-functional team management | 8 |
| Campaign performance reporting | 8 |
| Performance Reporting | 8 |
| Marketing project management | 8 |
This category serves one job: Marketing Managers, 384,980 of them in the US, earning a median of $161,030. Employment and wage figures are from the US Bureau of Labor Statistics.
Named from live job postings. They already pay a salary to do this work by hand, which makes them the most reachable first buyers.
These are estimates, from Google advertiser data, and they are not part of the score. Everything else on this page is a count of records we collected.
| People searching for marketing automation software each month | 2,400 |
| What advertisers pay for a click | $49.92 |
| The priciest click we found: real estate marketing automation software | $1.35 |
Whether the tools above are bad enough to displace. Star ratings cannot answer it: every category we measured averages between 4.25 and 4.71 stars, because vendors ask happy customers for reviews. We would rather say so plainly than guess at it. What we tried.
This one says not yet, and the honest read is that you would be creating the demand as well as the product. If you want to pursue it anyway, the bar is the same: talk to ten people who hold this job and get one to say yes to paying you. Prove us wrong with evidence rather than enthusiasm.