Free tool
Competitor analysis, built from what their customers actually say
Most competitor analysis is a grid of features somebody filled in by guessing. This one reads the real reviews of a product you compete with and shows you the complaints that keep repeating, in the customer's own words.
What their customers say
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Type a product above and we will read its most recent reviews. It takes a few seconds because we are actually fetching them.
Feature gap or positioning gap?
A feature gap is something the product cannot do. You beat it by building. A positioning gap is when the product is fine but the price, the ads or the support drive people away. You beat that by selling differently, which is faster and cheaper, and it is the one almost everybody skips straight past on their way to writing more code.
Questions people ask about competitor analysis
How do you do a competitor analysis?
The version worth doing has three steps and only one of them is a grid. First, find out what a competitor's customers already complain about, because that is the only part of the analysis that is evidence rather than opinion. Second, split those complaints into things the product cannot do and things about how it is sold, because you beat those two in completely different ways. Third, decide which gap you are attacking and write it down. The tool above does the first two from real reviews; the third is yours.
What does a competitor analysis look like?
Run any product through the tool above and you have one: the recurring complaints, how often each came up, whether each is a feature or a positioning problem, and the verbatim quotes behind every row. That is a filled-in example rather than an empty template, which is what most people are actually after when they go looking for one.
Is there a free competitor analysis tool?
This one. No account, no card, no trial. It reads public App Store reviews, which are free for anyone to read, and shows you what is in them. The expensive competitor tools are mostly selling SEO and backlink data, which is a different question from what customers dislike about a product.
Why can it not find my competitor?
Because we only read what we can actually read. This works from public app reviews, so a product without an app, which includes most B2B and SEO tools, will not be here. When that happens the tool says so instead of showing you a confident analysis of the wrong product. Apple's own search will answer almost any string with some app, so we check the match resembles what you typed before we attribute a single complaint to it.
How much can you trust review complaints?
They are biased toward people annoyed enough to write, which makes them useless as a satisfaction score and very useful as a list of what goes wrong. Treat the counts as what they are: how many of the recent critical reviews mentioned a thing, not how many customers feel it. The quotes matter more than the numbers.
Where this comes from
Public Apple App Store reviews for the United States storefront, most recent first, up to 250 of them. Critical means one to three stars. A complaint becomes a theme when at least three critical reviews mention it, and only the top five themes are shown, because below that you are reading noise. Themes are matched on the words reviewers use, so a review can appear under more than one. Nothing is generated, inferred or rewritten: every count is a count of reviews we read and every quote is verbatim. Reviews are a snapshot of the moment you run it, not a trend.
Found a gap worth building into?
A gap in someone else's product is only half the answer. The other half is whether money is already moving toward that job at all, which is a different question and the one that decides whether you should build.
Check the demand