{
 "edition": "Edition 001",
 "revision": "Revision 1",
 "quarter": "2026-Q3",
 "published": "2026-08-06",
 "revised": "2026-08-07",
 "url": "https://jayempowers.com/demand-score-index/index.html",
 "note": "Demand Score is a comparative opportunity proxy, not an estimate of market size or willingness to pay. BUILD means score >= 70 AND reach_sample >= 10. CPC figures are Google advertiser estimates and are not part of the score.",
 "method": {
  "components": {
   "adoption": 35,
   "whitespace": 35,
   "reach": 30
  },
  "threshold": 70,
  "evidence_gate": {
   "field": "reach_sample",
   "min": 10,
   "why": "distinct_employers/n inflates on small samples: exact rarefaction on the full-sample cohort shows +5.7 of 30 reach points at n=5. The gate blocks the verdict, never the score."
  },
  "reach_sample": "postings behind the reach component, capped at 25, from the occupation that supplies the score. Not the category total in job_postings.",
  "category_score": "the strongest observed opportunity among the occupations the category serves, not the average. source_occupation names the one that produced it; categories mapped to more occupations have more chances to surface a high score."
 },
 "baseline": {
  "categories": 68,
  "mean": 59.2,
  "min": 12,
  "max": 77,
  "scoring_70_or_above": 14,
  "verdict_build": 11,
  "blocked_by_evidence_gate": 3
 },
 "categories": [
  {
   "category": "laboratory-information-management-system-software",
   "score": 77,
   "verdict": "BUILD",
   "adoption": 19,
   "whitespace": 31,
   "reach": 27,
   "established_tools": 4,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Natural Sciences Managers",
   "job_postings": 50,
   "occupations": 2,
   "max_cpc_usd": 22.45
  },
  {
   "category": "fire-department-software",
   "score": 76,
   "verdict": "BUILD",
   "adoption": 18,
   "whitespace": 31,
   "reach": 27,
   "established_tools": 4,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "First-Line Supervisors of Firefighting and Prevention Workers",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 43.35
  },
  {
   "category": "procurement-software",
   "score": 76,
   "verdict": "BUILD",
   "adoption": 32,
   "whitespace": 14,
   "reach": 30,
   "established_tools": 19,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Buyers and Purchasing Agents",
   "job_postings": 45,
   "occupations": 2,
   "max_cpc_usd": 71.46
  },
  {
   "category": "facility-management-software",
   "score": 75,
   "verdict": "BUILD",
   "adoption": 27,
   "whitespace": 18,
   "reach": 30,
   "established_tools": 16,
   "reach_sample": 13,
   "evidence_gate": "pass",
   "source_occupation": "Administrative Services Managers",
   "job_postings": 38,
   "occupations": 2,
   "max_cpc_usd": 64.51
  },
  {
   "category": "warehouse-management-software",
   "score": 75,
   "verdict": "BUILD",
   "adoption": 27,
   "whitespace": 18,
   "reach": 30,
   "established_tools": 16,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "First-Line Supervisors of Transportation and Material Moving Workers",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 52.71
  },
  {
   "category": "transportation-management-software",
   "score": 74,
   "verdict": "BUILD",
   "adoption": 31,
   "whitespace": 19,
   "reach": 24,
   "established_tools": 15,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Transportation, Storage, and Distribution Managers",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 66.3
  },
  {
   "category": "human-resource-software",
   "score": 73,
   "verdict": "BUILD",
   "adoption": 35,
   "whitespace": 13,
   "reach": 25,
   "established_tools": 20,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Human Resources Managers",
   "job_postings": 56,
   "occupations": 3,
   "max_cpc_usd": 115.39
  },
  {
   "category": "loan-servicing-software",
   "score": 73,
   "verdict": "BUILD",
   "adoption": 22,
   "whitespace": 21,
   "reach": 30,
   "established_tools": 13,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Credit Analysts",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 89.34
  },
  {
   "category": "market-research-software",
   "score": 73,
   "verdict": "NOT_YET",
   "adoption": 35,
   "whitespace": 8,
   "reach": 30,
   "established_tools": 25,
   "reach_sample": 6,
   "evidence_gate": "fail",
   "source_occupation": "Market Research Analysts and Marketing Specialists",
   "job_postings": 6,
   "occupations": 1,
   "max_cpc_usd": 48.4
  },
  {
   "category": "business-management-software",
   "score": 72,
   "verdict": "BUILD",
   "adoption": 35,
   "whitespace": 10,
   "reach": 27,
   "established_tools": 23,
   "reach_sample": 16,
   "evidence_gate": "pass",
   "source_occupation": "Chief Executives",
   "job_postings": 91,
   "occupations": 4,
   "max_cpc_usd": 57.66
  },
  {
   "category": "ems-software",
   "score": 71,
   "verdict": "BUILD",
   "adoption": 17,
   "whitespace": 26,
   "reach": 28,
   "established_tools": 8,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Emergency Medical Technicians",
   "job_postings": 50,
   "occupations": 2,
   "max_cpc_usd": 7.68
  },
  {
   "category": "janitorial-software",
   "score": 71,
   "verdict": "BUILD",
   "adoption": 30,
   "whitespace": 16,
   "reach": 25,
   "established_tools": 17,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "First-Line Supervisors of Housekeeping and Janitorial Workers",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 34.22
  },
  {
   "category": "child-care-software",
   "score": 70,
   "verdict": "NOT_YET",
   "adoption": 35,
   "whitespace": 9,
   "reach": 26,
   "established_tools": 24,
   "reach_sample": 7,
   "evidence_gate": "fail",
   "source_occupation": "Education and Childcare Administrators, Preschool and Daycare",
   "job_postings": 7,
   "occupations": 1,
   "max_cpc_usd": 35.33
  },
  {
   "category": "law-practice-management-software",
   "score": 70,
   "verdict": "NOT_YET",
   "adoption": 32,
   "whitespace": 8,
   "reach": 30,
   "established_tools": 25,
   "reach_sample": 5,
   "evidence_gate": "fail",
   "source_occupation": "Lawyers",
   "job_postings": 5,
   "occupations": 1,
   "max_cpc_usd": 135.91
  },
  {
   "category": "compliance-software",
   "score": 69,
   "verdict": "NOT_YET",
   "adoption": 29,
   "whitespace": 19,
   "reach": 21,
   "established_tools": 15,
   "reach_sample": 11,
   "evidence_gate": "pass",
   "source_occupation": "Compliance Officers",
   "job_postings": 11,
   "occupations": 1,
   "max_cpc_usd": 70.48
  },
  {
   "category": "field-service-management-software",
   "score": 69,
   "verdict": "NOT_YET",
   "adoption": 31,
   "whitespace": 11,
   "reach": 27,
   "established_tools": 22,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "First-Line Supervisors of Mechanics, Installers, and Repairers",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 79.3
  },
  {
   "category": "legal-case-management-software",
   "score": 69,
   "verdict": "NOT_YET",
   "adoption": 31,
   "whitespace": 8,
   "reach": 30,
   "established_tools": 25,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Paralegals and Legal Assistants",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 122.49
  },
  {
   "category": "optometry-software",
   "score": 69,
   "verdict": "NOT_YET",
   "adoption": 24,
   "whitespace": 18,
   "reach": 27,
   "established_tools": 16,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Opticians, Dispensing",
   "job_postings": 71,
   "occupations": 3,
   "max_cpc_usd": 15.56
  },
  {
   "category": "training-software",
   "score": 69,
   "verdict": "NOT_YET",
   "adoption": 21,
   "whitespace": 24,
   "reach": 24,
   "established_tools": 10,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Training and Development Specialists",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 56.54
  },
  {
   "category": "audit-software",
   "score": 68,
   "verdict": "NOT_YET",
   "adoption": 23,
   "whitespace": 20,
   "reach": 25,
   "established_tools": 14,
   "reach_sample": 6,
   "evidence_gate": "fail",
   "source_occupation": "Financial Examiners",
   "job_postings": 6,
   "occupations": 1,
   "max_cpc_usd": 39.44
  },
  {
   "category": "electronic-medical-records-software",
   "score": 68,
   "verdict": "NOT_YET",
   "adoption": 28,
   "whitespace": 19,
   "reach": 21,
   "established_tools": 15,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Nurse Anesthetists",
   "job_postings": 129,
   "occupations": 7,
   "max_cpc_usd": 42.7
  },
  {
   "category": "fundraising-software",
   "score": 68,
   "verdict": "NOT_YET",
   "adoption": 33,
   "whitespace": 11,
   "reach": 24,
   "established_tools": 22,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Fundraisers",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 31.88
  },
  {
   "category": "loan-origination-software",
   "score": 67,
   "verdict": "NOT_YET",
   "adoption": 22,
   "whitespace": 21,
   "reach": 24,
   "established_tools": 13,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Loan Officers",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 36.9
  },
  {
   "category": "manufacturing-software",
   "score": 67,
   "verdict": "NOT_YET",
   "adoption": 27,
   "whitespace": 13,
   "reach": 27,
   "established_tools": 20,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Industrial Production Managers",
   "job_postings": 50,
   "occupations": 2,
   "max_cpc_usd": 84.78
  },
  {
   "category": "public-relations-software",
   "score": 67,
   "verdict": "NOT_YET",
   "adoption": 20,
   "whitespace": 20,
   "reach": 27,
   "established_tools": 14,
   "reach_sample": 9,
   "evidence_gate": "fail",
   "source_occupation": "Public Relations Managers",
   "job_postings": 9,
   "occupations": 1,
   "max_cpc_usd": 66.23
  },
  {
   "category": "construction-estimating-software",
   "score": 66,
   "verdict": "NOT_YET",
   "adoption": 35,
   "whitespace": 5,
   "reach": 26,
   "established_tools": 27,
   "reach_sample": 21,
   "evidence_gate": "pass",
   "source_occupation": "Cost Estimators",
   "job_postings": 21,
   "occupations": 1,
   "max_cpc_usd": 47.51
  },
  {
   "category": "financial-reporting-software",
   "score": 66,
   "verdict": "NOT_YET",
   "adoption": 35,
   "whitespace": 9,
   "reach": 22,
   "established_tools": 24,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Financial and Investment Analysts",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 73.05
  },
  {
   "category": "accounting-software",
   "score": 65,
   "verdict": "NOT_YET",
   "adoption": 35,
   "whitespace": 3,
   "reach": 27,
   "established_tools": 29,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Accountants and Auditors",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 51.71
  },
  {
   "category": "long-term-care-software",
   "score": 65,
   "verdict": "NOT_YET",
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   "reach": 13,
   "established_tools": 11,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Licensed Practical and Licensed Vocational Nurses",
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   "occupations": 1,
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  },
  {
   "category": "marketing-automation-software",
   "score": 65,
   "verdict": "NOT_YET",
   "adoption": 35,
   "whitespace": 11,
   "reach": 19,
   "established_tools": 22,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Marketing Managers",
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   "occupations": 1,
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  },
  {
   "category": "physical-security-software",
   "score": 65,
   "verdict": "NOT_YET",
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   "reach": 19,
   "established_tools": 14,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "First-Line Supervisors of Security Workers",
   "job_postings": 25,
   "occupations": 1,
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  },
  {
   "category": "restaurant-management-software",
   "score": 64,
   "verdict": "NOT_YET",
   "adoption": 34,
   "whitespace": 3,
   "reach": 27,
   "established_tools": 29,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "First-Line Supervisors of Food Preparation and Serving Workers",
   "job_postings": 25,
   "occupations": 1,
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  },
  {
   "category": "risk-management-software",
   "score": 64,
   "verdict": "NOT_YET",
   "adoption": 21,
   "whitespace": 24,
   "reach": 19,
   "established_tools": 10,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Financial Risk Specialists",
   "job_postings": 25,
   "occupations": 1,
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  },
  {
   "category": "law-enforcement-software",
   "score": 63,
   "verdict": "NOT_YET",
   "adoption": 12,
   "whitespace": 27,
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   "established_tools": 7,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "First-Line Supervisors of Police and Detectives",
   "job_postings": 25,
   "occupations": 1,
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  },
  {
   "category": "spa-software",
   "score": 63,
   "verdict": "NOT_YET",
   "adoption": 35,
   "whitespace": 4,
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   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "First-Line Supervisors of Personal Service Workers",
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   "occupations": 1,
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  },
  {
   "category": "compensation-management-software",
   "score": 62,
   "verdict": "NOT_YET",
   "adoption": 35,
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   "reach": 14,
   "established_tools": 20,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Compensation, Benefits, and Job Analysis Specialists",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 219.27
  },
  {
   "category": "dental-software",
   "score": 62,
   "verdict": "NOT_YET",
   "adoption": 27,
   "whitespace": 7,
   "reach": 28,
   "established_tools": 26,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Dentists, General",
   "job_postings": 50,
   "occupations": 2,
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  },
  {
   "category": "radiology-software",
   "score": 62,
   "verdict": "NOT_YET",
   "adoption": 23,
   "whitespace": 18,
   "reach": 21,
   "established_tools": 16,
   "reach_sample": 11,
   "evidence_gate": "pass",
   "source_occupation": "Diagnostic Medical Sonographers",
   "job_postings": 33,
   "occupations": 2,
   "max_cpc_usd": 14.43
  },
  {
   "category": "real-estate-property-management-software",
   "score": 62,
   "verdict": "NOT_YET",
   "adoption": 33,
   "whitespace": 5,
   "reach": 24,
   "established_tools": 27,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Property, Real Estate, and Community Association Managers",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 45.65
  },
  {
   "category": "insurance-agency-software",
   "score": 60,
   "verdict": "NOT_YET",
   "adoption": 26,
   "whitespace": 20,
   "reach": 14,
   "established_tools": 14,
   "reach_sample": 16,
   "evidence_gate": "pass",
   "source_occupation": "Insurance Underwriters",
   "job_postings": 16,
   "occupations": 1,
   "max_cpc_usd": 68.19
  },
  {
   "category": "point-of-sale-software",
   "score": 59,
   "verdict": "NOT_YET",
   "adoption": 35,
   "whitespace": 7,
   "reach": 17,
   "established_tools": 26,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "First-Line Supervisors of Retail Sales Workers",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 38.94
  },
  {
   "category": "sales-force-automation-software",
   "score": 59,
   "verdict": "NOT_YET",
   "adoption": 35,
   "whitespace": 0,
   "reach": 24,
   "established_tools": 33,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Sales Managers",
   "job_postings": 50,
   "occupations": 2,
   "max_cpc_usd": 40.51
  },
  {
   "category": "tax-practice-management-software",
   "score": 59,
   "verdict": "NOT_YET",
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   "established_tools": 21,
   "reach_sample": 5,
   "evidence_gate": "fail",
   "source_occupation": "Tax Examiners and Collectors, and Revenue Agents",
   "job_postings": 30,
   "occupations": 2,
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  },
  {
   "category": "claims-processing-software",
   "score": 58,
   "verdict": "NOT_YET",
   "adoption": 24,
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   "established_tools": 17,
   "reach_sample": 24,
   "evidence_gate": "pass",
   "source_occupation": "Claims Adjusters, Examiners, and Investigators",
   "job_postings": 24,
   "occupations": 1,
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  },
  {
   "category": "medical-practice-management-software",
   "score": 56,
   "verdict": "NOT_YET",
   "adoption": 21,
   "whitespace": 14,
   "reach": 21,
   "established_tools": 19,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Family Medicine Physicians",
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  },
  {
   "category": "pharmacy-software",
   "score": 56,
   "verdict": "NOT_YET",
   "adoption": 21,
   "whitespace": 22,
   "reach": 13,
   "established_tools": 12,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Pharmacists",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 37.92
  },
  {
   "category": "veterinary-software",
   "score": 56,
   "verdict": "NOT_YET",
   "adoption": 29,
   "whitespace": 5,
   "reach": 22,
   "established_tools": 27,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Veterinary Technologists and Technicians",
   "job_postings": 50,
   "occupations": 2,
   "max_cpc_usd": 35.3
  },
  {
   "category": "physical-therapy-software",
   "score": 55,
   "verdict": "NOT_YET",
   "adoption": 33,
   "whitespace": 1,
   "reach": 21,
   "established_tools": 31,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Physical Therapists",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 76.67
  },
  {
   "category": "project-management-software",
   "score": 55,
   "verdict": "NOT_YET",
   "adoption": 35,
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   "reach": 13,
   "established_tools": 26,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Project Management Specialists",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 49.7
  },
  {
   "category": "learning-management-system-software",
   "score": 54,
   "verdict": "NOT_YET",
   "adoption": 25,
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   "established_tools": 18,
   "reach_sample": 25,
   "evidence_gate": "pass",
   "source_occupation": "Training and Development Managers",
   "job_postings": 25,
   "occupations": 1,
   "max_cpc_usd": 57.08
  },
  {
   "category": "logistics-software",
   "score": 53,
   "verdict": "NOT_YET",
   "adoption": 31,
   "whitespace": 22,
   "reach": 0,
   "established_tools": 12,
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